GRAPHIC DESIGN

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ART DIRECTION

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PHOTOSHOOT PRODUCTION

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PHOTOGRAPHY

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PEOPLE MANAGEMENT & LEADERSHIP

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ILLUSTRATION

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GRAPHIC DESIGN 〰️ ART DIRECTION 〰️ PHOTOSHOOT PRODUCTION 〰️ PHOTOGRAPHY 〰️ PEOPLE MANAGEMENT & LEADERSHIP 〰️ ILLUSTRATION 〰️

I began contracting with Woven Pear in early 2018 as a surface pattern designer. I quickly learned how to navigate the world of production design and manufacturing as I was a serial self-starter volunteered as the go-between for the design and over-sees manufacturing. As soon as I became an expert in the nuances and limitations of creating designs for woven fabric socks, I began suggesting delegation of designs. I was able to hire and direct surface pattern designers as well as manage licensing of those designs, while I focused on trend-forecasting for monthly drops, as well as ideating, producing and executing content photoshoots, many involving managing social media collaborations with other small businesses.

Scroll down to explore the various creative work I completed while contracting for this one-of-a-kind sock company!

Monthly Sockbox

I was responsible for trend-forecasting for monthly themed drops of 3 coordinating pairs of socks. I designed/illustrated designs or directed the designs from outside contractors. I was also responsible for ideating, producing, directing and even sometimes shooting a coordinated photoshoot for each drop. I also orchestrated relevant collaborations between other small companies and social media accounts for designs and photoshoots. The majority of my work with Woven Pear was executed as part of these monthly drops. Scroll through the various galleries below to view photos from various shoots for Woven Pear!