LEAD DESIGN
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PACKAGING DESIGN + PRODUCTION
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BRAND DEVELOPMENT
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TEAM LEADERSHIP
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OUTSIDE CONTRACTOR HIRING + MANAGEMENT
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GLOBAL REBRAND ROLL-OUT
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LEAD DESIGN 〰️ PACKAGING DESIGN + PRODUCTION 〰️ BRAND DEVELOPMENT 〰️ TEAM LEADERSHIP 〰️ OUTSIDE CONTRACTOR HIRING + MANAGEMENT 〰️ GLOBAL REBRAND ROLL-OUT 〰️
I was hired at Nature’s Sunshine to lead the graphic design roll-out of the global rebrand. I worked one-on-one with the creative director and other director level employees on expanding the minimal brand book into packaging designs for 500+ SKUs, digital assets, merch, and more! Within my first couple of weeks as a new-hire, I commandeered the redesign of the children’s supplements, a project that the creative director and creative department manager had been stuck on for some time. My designs quickly took over the meeting room and the project was awarded to me. I expanded my design to more than 4 SKUs, including some in Chinese.
While there, I also owned and executed the brand development and design of multiple new SKUs including two labels and an outer packaging design + digital assets for a Mother’s Day LTO that sold out in 48 hours. In 2020, the Asian market requested a new product, so I worked alongside the senior product manager for beauty to develop and execute the design of a new Korean skincare brand with 8 individual SKUs.
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L'amara: Brand Development
Owned execution of design for all branding elements plus label and outer packaging designs for 8 SKUs. Remotely involved in the direction of branded videos and product photos from an outside agency in San Diego.
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Children's Supplements
I owned and executed the redesign for the children’s line of supplements. This included more than 4 SKUs, plus a couple in Chinese. I then remotely hired, managed and directed product photography from a contractor in London.
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Product Photography Direction
I was given responsibility to reach out to multiple product photographers before interviewing and hiring two remote contractors. I managed and directed their work and those relationships.
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Rosewater Legends LTO
I was given 2 weeks to execute the design of two labels + outer packaging as well as digital launch for a Mother’s Day themed LTO product. After printing out, cutting, and mocking-up multiple designs, this is the one the CEO fell in love with and that sold-out in 48 hours!
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The Rise Program
I was tasked with branding a new Affiliate program as well as design editorial booklets and digital content to support it.
There were many times when my creative director and/or manager would bring me onto a higher profile project that they were working on, but had either hit a wall or needed to pass off the project to move on to the next product. I was tasked with designing coordinating panels for the Solstic packaging based off of my manager’s front panel design. I also contributed to the logo and packaging design of a new brand for sports nutrition called “Aivia.”
