ART DIRECTION
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ART DIRECTION ______
Client: mophie
George's art direction sets a distinctive tone in the world of creativity, blending traditional techniques with modern influences. With a keen eye for detail and a passion for experimentation, George's work stands out through its unique fusion of colors, textures, and conceptual designs. Embracing unconventional ideas and pushing the boundaries of conventional art direction, George creates visually striking pieces that spark intrigue and captivate the imagination. Through a blend of precision and artistic flair, George's style of art direction exudes originality and depth, leaving a lasting impression on all who engage with the work.
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mophie
When mophie wanted to experiment with being more “artist-focused” on their IG, they hired me to direct the execution of multiple social media campaigns.
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Losophe by Aisha Tyler
From merely a logo, a product story, and a larger-than-life idea backed by a hugely supportive crew, a fully realized brand was born.
Full photoshoot dropping in increments, ask for access to my password protected gallery! -
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Woven Pear
What started out as a textile and surface pattern design job, quickly morphed into my first professional venture in art direction.
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Hey Girl Workshop
In collaboration with a photographer, freelance models, and a handmade earrings shop, I organized and directed this social media collaboration + styled shoot. The resulting imagery serves as valuable portfolio content for each participant.
