Brand launch photoshoot created from a story, a logo, and bottle design. I was hired to ideate, art direct, produce, and set design a massive scale photoshoot to bring the Losophe brand story to life. Full photoshoot dropping in increments, ask for access to my password protected gallery!

During my contract at mophie, I ideated, directed and executed multiple social media campaigns with the end goal of connecting and engaging with the “Gen Z Creative” audience. Though we were very successful in this endeavor, ultimately stakeholders made the decision to shift back to a more traditional, tech-focused audience.

Over two years, I art directed and produced dozens of photoshoots, both executed directed outside contractors in textile + surface patterns designs for socks, and made trend forecasts for future designs and content.

ead design for rolling out global rebrand across various platforms including digital, print, and packaging for over 500 SKUs. Was responsible for full execution of packaging and labelling design for a 2 week turnaround LTO product that sold out in 48 hours. Hired and managed multiple designers and outside contractors.

While at Skullcandy, I was in charge of designing all of the Instagram posts that featured our sponsored athletes and artists. I also designed a some posts with the goal of experimenting with engagement with our audience. In December 2021, I ideated and executed a series of IG stories for NYE that increased engagement by 300%!

Brand development for Korean line of skincare produced by Nature’s Sushine. Guided end-to-end branding process from naming, to logo design, to packaging design across 8 SKUS, and remote management/direction for the production of multiple video promos and product photography execution.

I wrangled a group of models, florists, photographers, and a jewelery artist all in need of content and invited them to a photo studio. I then styled and directed this beautiful photoshoot!